Professional Profile
An expert in communication, marketing, and training with over 10 years of specific experience in the dental sector, specializing in managing the patient journey during the first visit. With a strong entrepreneurial spirit and a passion for coaching, I am dedicated to guiding individuals and organizations toward achieving their goals. With a results-oriented approach, I have contributed to the success of several practices by significantly improving their performance and outcomes.
I am also a content creator and educator through my blog, social channels, and as a guest blogger for other companies and industry associations such as SIMEO, AGISI, AIO, Dental Trey, UNO, XDent, and Alfadocs.
I am the author of the book “Strategic Management of the First Dental Visit,” the first and only operational manual on this critical workflow.
Professional Experience
CEO, SATO Consulting Srls – Rome | Jan ’16 – Present
- Founded and launched a consulting firm that quickly established itself as a benchmark for extra-clinical training and marketing strategies in the dental sector.
- Implemented innovative training programs that increased client retention by 150% and significantly improved the overall performance of client practices.
Marketing and IT Instructor, Consorzio Platone – Rome | Apr ’19 – Present
- Designed and delivered highly-rated training modules on digital marketing and IT applications, significantly contributing to the professional development of over 200 dental office assistants.
Clinic Manager, Cliniche Dentalandia – Rome | Jan ’15 – Dec ’15
- Revolutionized the management of two dental clinics, leading to a 120% increase in revenue through targeted marketing strategies and operational process optimization.
Financial Consultant at Club Medici Italia – Rome | Jun ’13 – Jan ’15
- Managed financing for over 60 dentists, optimizing solutions for installment-based dental care, enhancing patient access to care, and improving the financial management of practices.
Area Manager, Levi Strauss Europe | Jun ’12 – Jan ’13
- Successfully led commercial operations for the Red Tab line, managing a sales team across five Italian regions and achieving an annual revenue increase of €2M.
Education
Dentist Manager Course in Dental Practice Management – Milan | May ’21
- Acquired key skills in Dental Practice Management, successfully applying them to improve business processes.
Dentist Manager Course in Economics and Practice Management Control – Milan | May ’20
- Gained essential skills in Practice Management Control, successfully applying them in the creation of a specific control system for the first dental visit.
Yellow Belt Certification in Lean Management, University of Tor Vergata – Rome | Jul ’18
- Gained key skills in Lean Management, successfully applying them to improve business processes.
Executive Coach Diploma – Level II, European Coaching School | Feb ’15 – Sep ’16
- Completed an advanced executive coaching program, specializing in supporting the development of corporate and personal leadership.
Diploma in Accounting, Technical Commercial Institute “Primo Levi” – Quartu Sant’Elena (CA) | Academic Year 96-97
- Solid education in administrative and accounting management, laying the foundation for my career in management and business consulting.
Skills
- Marketing Strategies: Advanced ability to define and implement effective marketing strategies, with a particular focus on digital.
- Team Management and Development: Proven experience in training, motivating, and leading high-performance teams.
- Executive Coaching: Specialized in enhancing individual and group skills to achieve corporate objectives.
- Financial and Operational Analysis: Strong analytical skills applied to evaluating and optimizing business processes to maximize efficiency and profitability.
